Free tools

Schema markup generator (JSON-LD)

Choose a type, fill in what you know, and copy valid JSON-LD structured data for your page. It writes only what you type.

Try it

What do you want to mark up?
About the business (Organization and LocalBusiness)

Required for an Organization or a local business.

Your site for an Organization, or the page itself for an FAQ page or an article.

One or two sentences. Also used for an article.

Your LinkedIn, Facebook or other profile addresses, one per line.

Organization only.

Local business only.

Local business only.

Address (Organization and LocalBusiness)
Questions and answers (FAQPage)

The question on the first line, the answer below it, and a blank line between pairs. They must be the ones your page shows.

The article (Article)

Required for an article.

Free, no account. We do not save what you enter.

What this tool cannot tell you

This tool writes structured data from what you type and checks that it is valid. It cannot check that it is true, or that it matches your page, which it must. It cannot promise a rich result in search or a mention in an AI answer. Leave a field empty and it is left out.

To see whether the AI engines actually name your brand, run the free AEO audit.

Questions about this tool

What is schema markup?

Schema markup is a block of structured data in your page, usually JSON-LD, that says in a form software can read who you are or what the page is. Search engines and AI crawlers read it.

Does this tool make anything up?

No. It writes only what you type, and leaves empty fields out. It checks the result with the same validator as our structured data validator, and it will not give you markup that fails that check.

Where do I paste the markup?

Paste the whole block into the HTML of the page it describes, inside the head or the body. Put Organization markup on your home page once, and put Article markup on the article’s own page.

Will schema markup get me into AI answers?

We cannot promise that, and nobody can. Markup helps crawlers read your page correctly. Whether an AI engine names you depends on much more. The free audit asks the engines and shows you the real answers.

Free AEO audit

See what AI says about your brand

Enter your website and get a real report in about five minutes: your AEO Score, the actual answers AI gave, and your top five fixes.

Compare with a competitor (optional)

Free · about 5 minutes · no account or credit card needed.